The Hawthorns independent living retirement community in Braintree has been accredited with the prestigious Hospitality Assured Award, all thanks to their remarkable level of service in their all-inclusive lifestyle.

Hospitality Assured is the national quality standard created and licensed by the Institute of Hospitality, specifically for customer-led, service-orientated hospitality focused businesses. The process enables and encourages businesses to look at their operation through the eyes of the customer at every level of the organisation, identify what is great about the customer service and what could be improved.

This respected award looks at the excellence in overall hotel and support services at a specific site, delving into the services from front of house, food and beverage, culinary and housekeeping services. It focuses on the standard of front-line service delivery and compliance to legal and regulatory best practice, with the report for The Hawthorns Braintree noting that, “The Hawthorns is headed by a team of dedicated, passionate, resident and employee-focused leaders. The managers and service heads lead by example, are fully approachable for all and fully exemplify The Hawthorns brand values.”

Davesh Kumar, Head of Hotel Services for the Hawthorns Group was full of praise for this outstanding achievement:

“The team at Braintree worked together, and really hard, to pass this tough accreditation at the first time of trying, learning from the previous accreditations at the Hawthorns in both Northampton and Eastbourne. This achievement will boost confidence in both the residents and the staff at Braintree and signal to the local community to come and experience the first-class service here. Many congratulations to Paul and Sandra Tripney and their team, wonderfully support by Ian Turnbull, Group Operations Manager.”

Find out more about how Hospitality Assured support businesses to achieve competitive advantage through business and service excellence – here