Hospitality Assured, the service & business excellence programme driving the quality agenda throughout the hospitality industry, has received a significant funding boost for its ongoing success in the Caribbean.

Hospitality Assured, in partnership with the Caribbean Tourism Organization (CTO), has been assisting tourism-related small and medium-sized enterprises across the region since 2007.

The Caribbean Development Bank (CDB) is providing US$223,312 in support of the Hospitality Assured (HA) Caribbean accreditation programme as managed by the CTO.

The funds will be used to engage business advisors and assessors to help strengthen the performance and overall competitiveness of businesses in ten countries through the HA network.

“Our region needs to boost its reputation for service and business excellence and pay attention to the overall visitor experience. The Hospitality Assured framework provides the tool to drive this effort,” said Bonita Morgan, the CTO’s director of resource mobilization and development, and the CTO official with overall responsibility for the HA programme in the region.

“We are thankful to the Caribbean Development Bank, for supporting this effort to help Caribbean tourism businesses shore up their competitiveness.”

Over the next year, 30 businesses in the ten countries (Anguilla, Belize, the British Virgin Islands, Guyana, Jamaica, Montserrat, Saint Lucia, St. Kitts & Nevis, St. Vincent & the Grenadines, and Turks & Caicos Islands) will receive technical assistance as well as assessment services through the funding.

Hospitality Assured is owned by the Institute of Hospitality in the UK, operated by Hospitality Limited and run under license by the Caribbean Tourism Organization in the region.